FOUNDER + CEO

Mel is a full-time Senior Art Director and Artist living in New Jersey. Being a first-gen Latina, it's always been a dream of creating a brand with her unique stamp, and thus, SHOP LOL MEL was born. Mel has worked in the fashion, beauty, and lifestyle industry for over 10 years, and it's been a passion of hers to bring brands to life through her unique and colorful point of view. When she's not art-directing a set, she's crushing lipsticks in her studio, creating makeup looks, and sharing tech tips for creators and small business owners. 

PHOTOGRAPHER + BUSINESS PARTNER

Luis is the "LOL" of SHOP LOL MEL and is equal parts photographer, music producer, husband and business partner for SHOP LOL MEL. He was born and raised in the Dominican Republic and has been producing music professionally since 2013. He's produced music for fashion and lifestyle companies, content creators, and global beauty brands. When he's not shooting content for SHOP LOL MEL, he's tucked away in his studio creating music and working on his own music and brand.